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基于数据中台的园区经营监管平台的设计与实现
网络安全与数据治理 4期
张雯,周明升
(1.玫琳凯(上海)管理咨询有限公司,上海200042;2.上海外高桥保税区联合发展有限公司,上海200131)
摘要: 针对园区经营、管理和服务水平提升的需要,为解决园区经营相关系统集成性、一体化和智能化不高的问题,提出一种基于数据中台和地理信息系统的园区经营综合监管平台,实现以园区房产为视角的园区经营全方位监控。平台通过数据同步程序获取业务数据,用数据采集程序采集外部系统数据,经数据清洗程序到达主题库服务器,创建房产、客户等主题库,由数据呈现程序呈现至平台服务器群组,实现一体化园区经营监控。通过在上海自贸区的应用,实现了园区房产资源多维度和多层级的图层化呈现,对园区客户进行精准画像,通过房产租售、收入、成本等监管指标以及客户欠租、合同到期等预警模块,提升了园区经营管理和客户服务水平。
中圖分類(lèi)號(hào):TP315
文獻(xiàn)標(biāo)識(shí)碼:A
DOI:10.19358/j.issn.2097-1788.2023.04.013
引用格式:張?chǎng)?,周明?基于數(shù)據(jù)中臺(tái)的園區(qū)經(jīng)營(yíng)監(jiān)管平臺(tái)的設(shè)計(jì)與實(shí)現(xiàn)[J].網(wǎng)絡(luò)安全與數(shù)據(jù)治理,2023,42(4):78-84.
Design and implementation of park management and supervision platform based on data middle platform
Zhang Wen1, Zhou Mingsheng2
(1. Marykay (Shanghai) Management Consulting Co., Ltd., Shanghai 200042,China; 2.Shanghai Waigaoqiao Free Trade Zone United Development Co., Ltd., Shanghai 200131, China)
Abstract: In order to improve the operation, management and service level of the park and solve the problem of low integration and intelligence of the system related to park operation, this paper proposed a comprehensive supervision platform for the park operation based on the data center and geographic information system, which realized the comprehensive monitoring of the park operation from the perspective of the park property. The platform obtained the business system data through the data synchronization program, collected the external system data with the data acquisition program. Then the data arrived at the theme database server through the data cleaning program, established the theme database such as real estate, then presented to the platform server group by the data presentation program, so as to establish an integrated park operation monitoring platform. The platform has been realized and applied in Shanghai Free Trade Zone. It presented the real estate resources in multidimensional and multilevel layers, accurately portrayed the customers in the park, and improved the operation and service level of the park through regulatory indicators such as real estate rental and sale, income and cost, as well as early warning modules such as customer rent arrears and contract expiration.
Key words : data middle platform; park operation; system integration; big data processing; artificial intelligence; geographic information system

0    引言

我國(guó)以自由貿(mào)易試驗(yàn)區(qū)、高科技園區(qū)、綜合保稅區(qū)等為代表的各類(lèi)園區(qū)眾多,經(jīng)過(guò)多年的發(fā)展,園區(qū)間競(jìng)爭(zhēng)日趨激烈,原有以區(qū)域優(yōu)勢(shì)、政策洼地為主的園區(qū)招商引資競(jìng)爭(zhēng),逐步轉(zhuǎn)變?yōu)楣芾怼⒎?wù)和發(fā)展水平等園區(qū)綜合軟實(shí)力的競(jìng)爭(zhēng)。如何有效整合園區(qū)軟硬件資源,提升園區(qū)經(jīng)營(yíng)、管理和服務(wù)水平,吸引并留住客戶是各開(kāi)發(fā)園區(qū)面臨的課題。

上世紀(jì)九十年代美國(guó)Gartner公司提出商業(yè)智能概念,之后數(shù)據(jù)倉(cāng)庫(kù)技術(shù)得以發(fā)展,隨著互聯(lián)網(wǎng)和大數(shù)據(jù)的發(fā)展,大數(shù)據(jù)平臺(tái)逐步建立,面對(duì)海量數(shù)據(jù)需要更加有效的處理方法,數(shù)據(jù)中臺(tái)由此產(chǎn)生。數(shù)據(jù)中臺(tái)起源于芬蘭的Supercell公司,2015年由阿里巴巴引入我國(guó)。數(shù)據(jù)中臺(tái)是通過(guò)數(shù)據(jù)技術(shù),對(duì)大量或海量數(shù)據(jù)進(jìn)行采集、計(jì)算、存儲(chǔ)、加工并建立統(tǒng)一標(biāo)準(zhǔn)數(shù)據(jù),形成大數(shù)據(jù)資產(chǎn),提供高效服務(wù)。隨著大數(shù)據(jù)、人工智能、數(shù)據(jù)中臺(tái)等技術(shù)發(fā)展,大數(shù)據(jù)環(huán)境下的數(shù)據(jù)集成、治理和呈現(xiàn)成為研究熱點(diǎn),學(xué)者們對(duì)數(shù)據(jù)中臺(tái)的概念、技術(shù)、架構(gòu)等進(jìn)行了大量研究,文獻(xiàn)[3]~文獻(xiàn)[6]分別研究了大數(shù)據(jù)環(huán)境下的商業(yè)智能分析架構(gòu)、智能分析和數(shù)據(jù)呈現(xiàn),文獻(xiàn)[2]、[7]、[8]研究了大數(shù)據(jù)到大知識(shí)的轉(zhuǎn)變以及數(shù)據(jù)治理技術(shù),構(gòu)建了基于數(shù)據(jù)中臺(tái)的中華姓氏華譜系統(tǒng)。




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作者信息:

張?chǎng)?,周明升2

(1.玫琳凱(上海)管理咨詢(xún)有限公司,上海200042;2.上海外高橋保稅區(qū)聯(lián)合發(fā)展有限公司,上海200131)


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